Rediff has just the right UI for flights and train booking

I just happened to experience rediff.com's travel section after long time, and really liked its interface: Just the right interface, right clues at right time. For e.g. all airline fares in visible area (i.e. no big graphics there),  quick access to prev/next day's fare scenario, access to lowest fares in next 3 months in simple calendar interface. It also gave alternate option of traveling by train and quickly gave list of trains. Usability is serious: It is knack of weaving the features into right navigation and clues, and can only be done by very talented people in the field. It is often be a secret sauce for making a site wildly popular.  One wonders why rediff is not considered to be in race along with yatra, makemytrip,  cleartrip and travelguru!

It is too late for them to create a new brand now in this crowded space. Industry trend is pointing to  heavy funding in this space, and usually that means winning eyeballs through adverts. Rediff should, assuming they have money, should focus on simplicity for their adverts.

The user remembers specific sites for their contexts - for e.g. "I need to urgently get any flight in next few hours", "Any cheap flight next week", "A group of us have to travel for attending marriage", "We are trying to book route for holiday".  And each of those contexts is a business opportunity, and given the Indian market, we should hope to see more activity in this space.