Screencasting as Advertisement medium ...

A microsoft video ad screams that "you can be king of web" through a video that shows a man picking up a crown from a drawer and wearing it (in his cubicle.)

Why can't they instead directly screencast the actual product usage and capabilities? Considering that I was viewing the page of a highly technical site, the devels and managers might as well get some really useful information and "get involved" with the advert.

May be some other companies can try that!

-Vinod